DIGITAL DESIGNER
Working with
VISUAL COMMUNICATION
AND DIGITAL CONTENT


Brand & Visual Explorations

Selected E-commerce, Brand & Web Projects

Visual & digital content

A collection of digital content and visual storytelling projects, including photography, video editing, motion graphics, social media content, and creative design explorations. Created using Sony a6000, Adobe Lightroom, Photoshop, Premiere Pro, and After Effects, these projects showcase skills in content production, retouching, color correction, and animation across digital platforms.

  • Photography · Retouching · Visual Identity
    Created polished product and lifestyle images, edited to match brand identity for e-commerce, social media, and marketing use.
    Tools: Sony a6000, Lightroom, Photoshop.
    View project

  • Created video content and motion graphics for social media campaigns, product promotions, and branding projects. Projects include editing, color correction, and animation using Adobe Premiere Pro, After Effects, and Photoshop to deliver engaging, on-brand visuals.

    View project
ABOUT
I’m a multidisciplinary digital designer working across web design, UX, and visual identity. I enjoy shaping digital experiences where structure and aesthetics work together, and where design actually makes things feel clearer and easier to understand.

With a background in multimedia design and UX, I build websites and brand systems across platforms like Shopify and WordPress, moving between concept, structure, and execution. I like working hands-on and seeing ideas turn into something real and functional.

What drives me most is clarity, intention, and creating work that feels thoughtful, consistent, and visually grounded.

SKILLS
Web Design & UX
Shopify, WordPress, Tilda, Wix, Squarespace. Focus on structure, usability, and visual clarity.
Visual Identity & Branding
Logos, typography, color systems, and creative direction for cohesive brand identity.
Art Direction & Content Creation
Visual concepts for campaigns, social media, and digital storytelling.
Bonus AI tools (Midjourney, Firefly) and basic understanding of SEO and digital marketing.

HOW I CREATE
Web Design & UX
I design and build websites using WordPress, Shopify, Tilda, Wix, and Squarespace, tailored to each brand’s personality and needs. With a background in UX from Multimedia Design and certified courses from the Interaction Design Foundation, I focus on usability and aesthetics to make every site intuitive, responsive, and a joy to explore.
Visual Identity & Branding
From logos and color palettes to typography and creative direction, I help brands define how they show up in the world. Every design reflects the brand’s unique vibe and values.
Art Direction & Content Creation
I work with product and lifestyle photography, often combining it with video content for campaigns. Clean, creative, and emotion-driven visuals are my focus. Whether it’s a photoshoot, social media campaign, or moodboard, I create visuals that tell a story. My work blends strategy and style to help brands build a strong, scroll-stopping presence.

Let’s connect
Phone: + 45 26 85 55 94
Email: irinaelena.c@outlook.com
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